Economic Development Workforce Housing Incentive Pilot Program

Developed with feedback from staff of Virginia Housing and the Virginia Department of Housing and Community Development, the program’s goal is to make the Commission’s footprint more attractive for economic development by directly addressing a major concern of expanding employers:  insufficient housing for their workforce.

Total allocation: $2 million, Maximum award: $1 million

Purpose:  Enhance the appeal of the Tobacco Region for major economic development projects by incentivizing localities and employers to develop affordable housing options for employees. 

Incentive structure:

  • Applications are made by political subdivisions of the Commonwealth on behalf of the housing developer, which may be for-profit or non-profit.
  • Applications are received and evaluated on a rolling basis. 
  • Funds require a minimum three-to-one match and generally follow existing Tobacco Commission funding policies.
  • The maximum incentive award is $35,000 per unit, with funds spent on site development, infrastructure, or direct housing construction costs.
  • Units can be for rent or for sale.

Minimum qualifications for award:

  • Award must be tied to an economic development project in the Tobacco Region.
  • Recipient locality must have a workforce housing plan in place or commit to creating a plan that meets the needs of the incoming employer.
  • The new housing development must, at least in part, target middle-income households (generally 80 -120% of Area Median Income) and meet affordability requirements (i.e. housing budget is generally 30% of income). 
  • The new units should be densely constructed, such as multifamily and duplexes, so as to improve affordability.
  • Applicant must show a demand for housing and explain how the new jobs will impact that demand; applicant must also show proof of funding gap with completed pro-forma that shows demonstrated utilization of different funding sources.

Stronger proposals will include:

Employer participation in the housing project, such as:

  • Savings match for employees to help build up their ability to purchase the unit
  • Monthly housing payment-matching program to help employees keep housing costs below 30% of their total household income
  • Direct financial investment by the employer in the new housing units
  • Employer-provided or subsidized transportation to and from work for residents of the new units

Innovative and meaningful support from the locality for new workforce housing, for example:

  • Establishment of a Tax Increment District to help pay for the infrastructure on which the new workforce housing will be built
  • The rezoning and up-zoning of parcels that are within easy commuting distance from the employer to allow for more dense and affordable housing construction
  • Taking significant steps towards implementing the locality’s workforce housing plan
  • Meaningful public investment in the project, such as cash, land donation, infrastructure improvements, waived fees, etc.

Involvement from multiple partners leveraging one another’s investment in the effort, for example:

  • The participation of key state and federal housing resource organizations such as Virginia Housing, Department of Housing and Community Development, and HUD
  • The participation of local and regional housing organizations, including non-profits and community development organizations
  • Eligibility for financing from Virginia Housing
  • Achieving other community development goals, such as being mixed-use, located in a revitalization zone, redeveloping an historic structure, or are developments accommodating a diversity of incomes and housing types.
  • Building on previous efforts to improve housing in the region (e.g., CIG planning grants, inclusionary zoning, zoning/policy analysis and changes to promote housing) and featuring meaningful public engagement and regional collaboration

Applications are accepted on a rolling basis.  A Pre-Application detailing the proposed project is required and serves as an opportunity for Commission staff to conduct a preliminary assessment of the likelihood of the project’s eligibility for funding, as well as to provide meaningful feedback to applicants before they prepare a full application package. Candidates will be notified by Commission staff if their pre-application is selected to move on to the full application process. Full applications are evaluated by Commission staff and funding recommendations are put forward to the full Commission for further discussion and approval at its spring, fall and winter meetings.

PROGRAM CONTACTS

For media inquiries:

Jordan Butler
Public Relations Director & Tobacco Region Opportunity Fund Manager
(804) 894-9652
JButler@revitalizeva.org

Questions from partners or potential applicants:
Stephen Versen
Deputy Director
(804) 229-4824
SVersen@revitalizeva.org